Time and Leads

We recently looked at the Stages of Business, going from Solopreneur right through to Growth Company. Two of the hurdles that First Businesses face are Time and Leads.
One of my clients uses WOT in his password. He says it reminds him that much of what he could do will be a Waste Of Time.

You all know the story of the Consultant who came up with the Million-dollar idea for Charles Shwarb all those years ago. Very simple process of Listing all the important things to do, putting a priority on each one and finishing the #1 on the List first, before doing anything else. Basic common sense, but Charles thought it was brilliant and gave the man the current day equivalent of a cheque for $1 million.

The List idea still works, by the way. Here is something from the Microsoft Business Suite that I have found quite useful (it’s under ‘To Do Lists’):

Priority Due Date What Who In Progress Done
Priority Due Date What Who In Progress Done
Priority Due Date What Who In Progress Done
Priority Due Date What Who In Progress Done
Priority Due Date What Who In Progress Done

Other very good time management systems you can use are Trello and Asana. Outlook Calendar is also a life-saver. These things do take some time to set up, but they keep you on track and organised and that is much better than forgetting things and being late. If you are like me, you will have a good memory, but it’s a short one. Reminders are wonderful.

Next, we look at Leads.

Here is the Main Thing you need to remember – everything works. It is just that some things will work better for you.

I’m a big fan of Ivan Misner and have been in his BNI for many years. It is not a complete answer to all Lead generation issues, but it certainly helps. I think the reason is that all the other Members are in the same boat and it is nice to be a part of a group who are all trying to help each other.

Ivan’s view is that there are basically only 4 ways to generate business:

Ivan’s simple approach has merit.

Another person I admire who has done a ton of work in this area is Perry Marshall, of ‘Ultimate Guide to Google AdWords’ fame. Perry points out the 80% of people these days search Google if they want a product or service. To ignore that could be folly.

Here is an extract from our Digital Marketing Template:

Technology has changed the face of marketing dramatically over the past decade. While the Internet is probably the channel most associated with digital marketing, it can also include text messaging, podcasts, digital TV and radio channels and mobile apps.

Digital Marketing has become so important because consumers have access to information at a time and place which suits them. Marketing has evolved to incorporate tactics that are almost specific to digital marketing. These include:

  • Remarketing is using targeted ads which are shown to those who have previously visited your website or used your mobile app – on other websites. It’s a good way to connect with website visitors who may not have made an enquiry or purchase by displaying relevant ads. Google AdWords is a common way of doing this.
  • Inbound marketing is about creating quality content that pulls potential customers toward your company and products, where they naturally want to be. Aligning your content with your customer’s interests, you naturally attract inbound traffic that you can then convert to sales over time. Inbound marketing channels include email, blogs/news, social media, online publications and pay per click (PPC) marketing.
  • Content marketing is about providing consistent, regular, useful information to customers to build a relationship that leads to business, trust and loyalty. You become a resource that solves problems and puts you in a position of authority. Because of the flexibility and immediacy that social media provides, content marketing is usually delivered via social media channels.70% of customers prefer to get to know an organisation via content over ads . Given the relatively low cost of content marketing it’s an important approach to use.
  • Lead Nurturing is the process used to build relationships with prospects, even when they are not ready to buy. It about staying ‘front of mind’ so that when they are finally ready to purchase it is you they think about. There are many ways leads can be nurtured including; free trials, content marketing and competitions.

As digital technology continues to evolve and youth become more connected, it’s important that we talk to them on channels they use, that is to market our business we need to hangout where our potential customers’ hangout. This digital marketing strategy is essentially a framework which outlines how we engage with potential customers, where we do it, and the tools we can use.

We provide the whole template and a lot of other assistance through the Optimal Profit Business Success Programme. Call us for a chat.


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Marketing Strategy Initial Goal Ultimate Goal Cost Advantages
Advertising Online Create Awareness and leads Image in Marketplace and sales Could be big dollars for media e.g. $569 p.w. Target, or wide coverage
Public Relations Create awareness Image in marketplace and some sales Big dollars for public relations specialists wide coverage
Referrals Generate Sales Staff Time Target or wide coverage, efficient, extended impact, inexpensive, quality customers
Cold Calling Generate sales through direct contact Sales Substantial staff time, shoe leather, and patience (We tried.. But we just can't name any advantages here!)